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High Growth Potential Accounts

Scalable solutions to unlock expansion opportunities

Julie Zehntner avatar
Written by Julie Zehntner
Updated over 2 weeks ago

Summary

This play identifies rapidly growing accounts and recommends scalable solutions to support their momentum and unlock expansion opportunities.

Why this works

  • Targets growth readiness by focusing on accounts with sharp engagement spikes.

  • Matches scale with value by identifying users with high feature adoption and team complexity.

  • Boosts loyalty through proactive outreach that supports their momentum.

  • Drives smart revenue by concentrating sales energy on high-conversion accounts


Goal

For the reader

Pinpoint fast-growing accounts and recommend the right features or plans to support their next phase.

For the company

Accelerate revenue through timely expansion outreach aligned with account growth.



Accoil Signal

(1) Primary signal

  • Engagement Growth: Accounts with increasing recent activity

(2) Additional insights (recommended filters):

  • Feature Usage: Look for heavy use of key features.

  • Account Type: Focus on active, paying customers.

  • Account Size (Optional): Medium to large teams suggest scale potential.

  • User Roles (Optional): Engage admins or decision-makers directly.


Action steps

  1. Segment High-Growth Accounts

    • Use Accoil to find accounts with increasing activity over time.

    • Apply filters for high feature usage and active status.

  2. Propose Scalable Solutions

    • Recommend next-level plans or advanced features.

    • Share peer stories that reflect successful expansion.

  3. Maximize Connections and Automate CRM to Offer Consultations

    • Schedule sessions with decision-makers.

    • Provide tailored suggestions based on real usage data.

  4. Incentivize Early Upgrades

    • Use limited-time offers or added-value incentives.

    • Show the risk of hitting plan ceilings as they grow.

  5. Follow Up Proactively

    • Set up alerts for continued growth trends.

    • Collaborate with sales to move expansion forward.



Supporting metrics

Metrics

How to measure in Accoil

Expansion Rates

% of growth-stage accounts upgrading

Revenue Growth

Increase in ARR from account expansions

Retention Metrics

Retention and NRR of scaled accounts



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