Summary
This play identifies large, growing accounts with expanding user engagement and offers them tailored enterprise-tier solutions. It’s designed to align with their scale, needs, and momentum.
Why this works
Targets growth when it’s happening.
Builds deeper trust through tailored, scalable plans
Strengthens long-term value by locking in usage expansion
Goal
For the reader:
Convert usage growth into enterprise expansion opportunities
For the company:
Unlock revenue from high-growth accounts through timely, relevant offers
Diagram
Accoil Signal
(1) Primary signal
Account Type = High seat count (based on targeted account traits)
Significant user growth trend over recent period
High feature adoption across both core and advanced tools
(2) Additional insights (recommended filters):
Long-term engagement (mature lifecycle stage)
Action steps
Use Segments to filter enterprise accounts with rising user counts
Layer in feature usage depth to validate maturity
2. Propose Tailored Solutions & Maximize Accoil’s Automations
Highlight enterprise-only capabilities
Align offers to their actual usage growth and projected needs
3. Engage Key Stakeholders
Schedule meetings with decision-makers
Present flexible plan options and scalable bundles
3. Offer Growth-Friendly Terms
Suggest volume discounts, priority support, or extended functionality
Emphasize room to grow, not rigid pricing
4. Monitor + Route for Escalation
Track response to proposal using engagement score and usage lift
Escalate high-potential accounts to sales for custom deal structure
Supporting metrics
Metrics | How to measure in Accoil |
Enterprise Conversion Rate | % of flagged accounts that upgrade to enterprise plans |
Revenue Lift | Contract value increase from expansion plays |
Engagement Trend Shift | Usage increase post-expansion offer |