Summary
These aren’t just users—they’re power users in the making. This play targets paying customers exploring premium or advanced features, creating a timely opportunity to expand product value and drive upgrades.
Why this works
Focuses on customers signaling deeper usage potential
Highlights expansion moments inside natural product behavior
Uses actual Accoil feature adoption and engagement scores to surface the right accounts
Goal
(1) For the reader
Upsell or expand existing customers already adopting advanced functionality.
(2) For the company
Drives revenue growth by converting power usage into plan upgrades or additional seats/features.
Accoil Signal
(1) Primary signal
Account status = Active customer
Feature usage includes premium or advanced modules
e.g., integrations, automations, analytics dashboards
High Engagement Score
(2) Additional insights
Admins or power users involved
Usage is growing or consistent
Opportunity for plan upgrade or additional seat/license
Action steps
Use filters to find trials deeply engaging with premium functionality
Dynamically update list as user behavior shifts
Analyze Usage Patterns
Identify premium features with consistent usage
Surface workflows showing strong alignment with paid tiers
Tailor Outreach to Their Usage
Use connections to send insights to the tools your team uses
Acknowledge features they’re already exploring
Recommend complementary features or higher-tier plans
Use relevant use cases or customer stories
Offer Smart Upsell Paths
Highlight ROI of upgrading based on current usage
Offer extended access to advanced modules
Bundle in additional support or onboarding sessions
Track Movement & Follow-Up
Watch for increased feature depth post-touch
Flag high-value accounts for 1:1 sales engagement
Route non-responders to light-touch re-engagement
Supporting metrics
Metrics | How to measure in Accoil |
Feature Depth Growth | Increase in premium feature usage |
Plan Upgrade Rate | % of Feature Explorers upgrading plans |
Expansion Revenue | Added ARR from upsells in this cohort |
Retention of Expanded Accounts | Post-upgrade engagement and renewal trends |