Summary
They’re past the basics and testing the good stuff. This play surfaces trial users engaging with premium features so your team can upsell with perfect timing.
Why this works
Targets accounts showing early interest in advanced functionality
Aligns outreach with clear usage signals
Converts interest into revenue before trials end
Goal
(1) For the reader
Turn premium-curious trial users into high-tier customers.
(2) For the company
Upsell earlier, close faster, and maximize trial ROI.
Accoil Signal
Primary signal
Trial age > 14 days
High Engagement Score
Premium feature interaction (e.g., integrations, analytics, workflows)
(2) Additional insights
High Activation Rate
2+ active users on the account
Rising usage trend in premium modules
Action steps
Identify Premium Users
Segment/ Filter trial accounts for:
14+ days old
High Engagement Score
Any premium feature use
Optionally layer on activation or user count
Prioritize for Outreach
Use connections to send insights to the tools your team uses
Route to sales for outreach
Segment by feature type (analytics vs. integrations, etc.)
Tailor the Message
Emphasize value of what they’ve already touched
Highlight premium capabilities they haven’t unlocked yet
Share use cases or results from similar accounts
Watch the Data
Track usage lift in untouched premium areas
Flag silent or stalled accounts for re-nurture
Supporting metrics
Metrics | How to measure in Accoil |
Premium Feature Usage Rate | % of trials using premium-only features |
Conversion to High Tier | % of these trials that convert to non-base plans |
Expansion Signal Index | # of users using premium + new feature interaction rate |
Outreach Success Rate | Response or conversion rates tied to premium segmentation |
Premium Feature Usage Rate | % of trials using premium-only features |