Summary
These are the accounts leaning in hard—deep usage, high frequency, and already exploring advanced features. This play accelerates conversion before the momentum fades.
Why this works
Captures users in their most active, evaluative phase
Aligns support and offers with current usage behavior
Builds urgency without needing a hard sell
Goal
(1) For the reader
Identify and convert highly active trials while intent is at its peak.
(2) For the company
Drives fast, high-quality conversions from the most promising accounts.
Accoil Signal
(1) Primary signal
Trial status
High Engagement Score
Frequent Usage
Feature adoption is high
(2) Additional insights
Premium features explored
Admins or power users active
Team size + vertical match to high-priority segments
Action steps
Segment Hot Trials in Accoil
Use filters for:
Trial accounts
High engagement score
Feature usage beyond onboarding
Save segment + set alert when new accounts match
Analyze Behavior in Context
Review feature usage (API, integrations, reports)
Identify team usage patterns or depth of adoption
Send Strategic Outreach
Use connections to send insights to the tools your team uses
Highlight alignment with their use case
Include personalized guides, use cases, or benchmarks
Tailor messaging by feature used and industry
Offer High-Impact Support
Invite to a personalized demo or product consult
Address objections with a “What’s next?” tone
Share upgrade options tied to workflows they’ve already touched
Drive the Close
Use limited-time offers, onboarding packages, or feature unlocks
Provide a frictionless path to paid conversion
Flag for immediate sales team follow-up
Monitor Conversion & Post-Signal
Watch for any dip in score or usage
Trigger recovery outreach if engagement fades
Surface newly active team members as additional leads
Supporting metrics
Metrics | How to measure in Accoil |
Conversion Velocity | Time from engagement to conversion |
Feature Usage Trends | Which features drive mid-trial activity |
Engagement Patterns | Change in usage before/after sales contact |
Revenue Impact | Value and scale of converted accounts |
Retention Metrics | Post-upgrade retention of this segment |