Summary
Not all trial users are equal. This play builds a profile that captures how far and how deep each trial account has gone. It weights key events (not just activity) to tell a real story of intent and value connection.
Why this works
Separates casual testers from serious evaluators
Aligns product behaviors to conversion signals
Supports personalized outreach or automated nudges based on real activation
Goal
(1) For the reader
Score trial users not just on what they’ve done—but what matters.
(2) For the company
Drives smarter conversion targeting and better onboarding outcomes.
Diagram
Accoil Signal
(1) Primary signal
Trial status
Engagement + Activation Score
(2) Engagement tiers
High-weight events (Setup examples)
Team invites
First form/listing
Initial configuration
High-weight events (Value prop)
Core product feature used
ROI-driving action triggered
Medium-weight events (Ongoing use)
Logins
Workflow repetitions
Team activity
Low-weight events (Exploration)
Help center
Integrations tested
Premium feature previews
Action steps
Score product events using Accoil’s engagement scoring tool
Set weights:
Setup and value = high
Exploratory = low
Track separately: 5–10 core activation steps
Use It Smartly
Identify high-scoring, fully activated accounts for conversion
Target medium or low scorers with onboarding or re-engagement flows
Optimize Over Time
Reassess event weights quarterly
Trim low-impact signals, promote high-converting ones
Use score trends to inform product and messaging updates
Supporting metrics
Metrics | How to measure in Accoil |
Activation Progress Rate | % of steps completed per account |
Weighted Engagement Score | Composite score based on weighted events |
Conversion Lift | Conversion rate of high vs. low scorers |
Feature Usage Depth | % of top-value features used per trial account |
Messaging Effectiveness | Lift in outreach success tied to activation scoring |