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Unresponsive Accounts Alerts

Outreach and targeted value to revive relationships before they slip away

Julie Zehntner avatar
Written by Julie Zehntner
Updated over 2 weeks ago

Summary

  • This play detects accounts that have gone quiet and prompts smart re-engagement. Use personalized outreach and targeted value to revive relationships before they slip away.

Why this works

  • Flags accounts at risk without assuming intent.

  • Prioritizes accounts that matter most.

  • Reinforces your value through relevance and timing.

Goal

For the reader: Spot and re-engage accounts drifting into silence.
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For the company: Reduce passive churn and protect long-term value.
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Accoil Signal

(1) Primary signal

  • No meaningful product activity over an extended period

  • Filter for active, paying customers

(2) Additional insights (recommended filters):

  • Lifecycle stage = early

  • Account Characteristics = high-value accounts


Action steps

    • Use Accoil to filter for low or no activity.

    • Filter for paying accounts, early-stage, and high-value filters.

  1. Launch Personalized Outreach

    • Reference usage history or known gaps.

    • Invite feedback or offer a conversation.

  2. Deliver Contextual Value

    • Share helpful updates, use cases, or perks that match the account.

  3. Track Health Score and Escalate (as needed)

    • Monitor health score in Accoil.

    • Escalate unresponsive accounts to CSMs for hands-on follow-up.



Supporting metrics

Metrics

How to measure in Accoil

Re-engagement Rate

Activity from previously unresponsive accounts

Retention Movement

Change in renewal or upsell likelihood

Feedback Signal

Quality and quantity of outreach responses



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