Summary
This play detects accounts that have gone quiet and prompts smart re-engagement. Use personalized outreach and targeted value to revive relationships before they slip away.
Why this works
Flags accounts at risk without assuming intent.
Prioritizes accounts that matter most.
Reinforces your value through relevance and timing.
Goal
For the reader: Spot and re-engage accounts drifting into silence.
For the company: Reduce passive churn and protect long-term value.
Accoil Signal
(1) Primary signal
No meaningful product activity over an extended period
Filter for active, paying customers
(2) Additional insights (recommended filters):
Lifecycle stage = early
Account Characteristics = high-value accounts
Action steps
Use Accoil to filter for low or no activity.
Filter for paying accounts, early-stage, and high-value filters.
Launch Personalized Outreach
Reference usage history or known gaps.
Invite feedback or offer a conversation.
Deliver Contextual Value
Share helpful updates, use cases, or perks that match the account.
Track Health Score and Escalate (as needed)
Monitor health score in Accoil.
Escalate unresponsive accounts to CSMs for hands-on follow-up.
Supporting metrics
Metrics | How to measure in Accoil |
Re-engagement Rate | Activity from previously unresponsive accounts |
Retention Movement | Change in renewal or upsell likelihood |
Feedback Signal | Quality and quantity of outreach responses |