Summary
This play revives unused high-value features to re-engage customers, restore product value, and strengthen satisfaction.
Why this works
Uncovers hidden friction behind unused features.
Reintroduces value customers may have forgotten or overlooked.
Builds confidence through timely training and support.
Boosts retention by reconnecting customers with product benefits.
Goal
For the reader
Re-engage accounts missing out on high-impact features and help them rediscover value.
For the company
Recover product stickiness and engagement, reducing churn risk.
Accoil Signal
(1) Primary signal
Feature Usage: High-value features unused
(2) Additional insights (recommended filters):
Account Type: Active paying customers
Lifecycle Stage (Optional): Accounts active for 6+ months who may need reminders.
User Roles (Optional): Admins or power users who influence reactivation.
Action steps
Use Accoil to spot accounts with long-inactive high-value features.
Send Targeted Campaigns & Maximize Automations
Trigger outreach (email or in-app) with clear benefit reminders.
Include social proof or success from similar users.
Provide Support
Share step-by-step tutorials or offer live help sessions.
Focus on fast, frictionless activation.
Offer Incentives
Add bonuses tied to feature use (e.g., trial tools, support credits).
Emphasize the potential business impact.
Monitor and Follow Up
Track post-campaign feature usage.
Escalate stagnant accounts to success teams.
Supporting metrics
Metrics | How to measure in Accoil |
Feature Reactivation Rate | % of targeted users re-engaging with the feature |
Engagement Growth | Account activity increase post-reactivation |
Customer Satisfaction | Feedback from users post re-engagement |