Summary
Fix the blockers, unlock the value. This play targets users who engage with features but don’t finish workflows, offering hands-on help and custom paths to success.
Why this works
Unblocks high-intent users from completing core actions.
Personalizes support to the actual friction points.
Turns frustration into progress and progress into retention.
Goal
For the reader: Help customers successfully complete workflows that matter.
For the company: Boost satisfaction, drive feature adoption, and reduce churn.
Accoil Signal
(1) Primary signal
Feature Usage — High interaction + incomplete workflows
(2) Additional insights (recommended filters):
Account Type — Active paying customers
User Role — Admins or team leads
Account Characteristics — High-value accounts
Action steps
Identify Troubled Workflows
Use Accoil to spot features with high interaction but poor completion.
Segment these users accordingly
Provide Targeted Guides
Share tutorials or how-to content.
Include step-by-step instructions.
Proactive Targeted Outreach with Connections
Reach out with context-aware help.
Offer calls, demos, or async support.
Offer Custom Solutions
Suggest alt workflows, settings, or shortcuts.
Tailor based on user role or goal.
Monitor Resolution Rates
Track workflow completion post-outreach.
Follow up with unresolved accounts.
Supporting metrics
Metrics | How to measure in Accoil |
Workflow Completion Rates | % of workflows completed post-intervention |
Customer Satisfaction | Feedback scores from guided users |
Feature Adoption Trends | Change in feature usage after support |