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Advanced Feature Campaigns

Driving engagement, satisfaction, and long-term retention

Julie Zehntner avatar
Written by Julie Zehntner
Updated over 3 weeks ago

Summary

This play deepens product adoption by encouraging customers to explore advanced features—driving engagement, satisfaction, and long-term retention.

Why this works

  • Aligns feature education with actual usage gaps.

  • Builds user confidence through targeted enablement.

  • Increases product stickiness by showcasing high-value functionality.

  • Preps expansion by reinforcing premium value in daily workflows.


Goal

For the reader

Spot accounts missing out on powerful features and help them unlock more value.

For the company

Drive stickiness and set the stage for upsells by increasing feature adoption.


Accoil Signal

(1) Primary signal

  • Feature Usage: Limited or no use of advanced features.

(2) Additional insights (recommended filters):

  • Lifecycle Stage: Active customers already onboarded on core features.

  • Account Characteristics (Optional): High-value accounts likely to benefit from deeper use. (Dependant on trait configuration)

  • User Roles (Optional): Admins or power users who influence tool adoption.


Action steps

    • Use Accoil filters to find low-use of high-impact features.

  1. Create Targeted Campaigns

    • Build sequences (email, in-app) showing feature value, use cases, and real results.

  2. Offer Training & Support

    • Host webinars, provide guides, or offer personal demos.

    • Match training content to role or industry.

    • Offer time-limited trials, usage-based bonuses, or advanced access.

    • Emphasize time savings or ROI for their role/team.

  3. Track Adoption Trends

    • Monitor post-campaign behavior inside Accoil.

    • Follow up with non-adopters to remove barriers or re-engage.


Supporting metrics

Metrics

How to measure in Accoil

Advanced Feature Adoption

% increase in use of targeted advanced functionality

Engagement Growth

Session/activity growth post-feature enablement

Customer Retention

Retention and renewal rates of advanced-feature users



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