Summary
Spotlight what’s working. This play identifies and rewards your most engaged users - turning them into champions, voices, and magnets for broader adoption.
Why this works
Deepens loyalty by recognizing real contribution.
Turns users into advocates that drive team-wide engagement.
Surfaces product insights from users already operating at the edge of value.
Goal
For the reader: Celebrate and retain top users through targeted recognition.
For the company: Fuel adoption and advocacy with high-impact champions.
Accoil Signal
(1) Primary signal
Engagement Trends = consistently high user activity over time
Feature Usage = strong adoption of advanced or premium features
(2) Additional insights (recommended filters):
User Role = admin or primary user
Account Characteristics = high-value accounts or strategic industries
Action steps
1. Identify Power Users
Use Accoil segments to pinpoint users with sustained engagement.
Filter for deep usage of premium or advanced features.
2. Acknowledge Their Contribution
Send personalized recognition via outreach.
Utilize connections to easily set up outreach campaigns.
3. Offer Rewards
Provide perks like early access, loyalty incentives, or public recognition.
4. Involve Them in Advocacy
Invite them to share feedback, speak in webinars, or participate in use case content.
Position them as internal or external champions.
5. Monitor Their Influence
Track whether their activity drives wider team adoption.
Customize Health Score to inform product updates or customer strategy according to your business goals.
Supporting metrics
Metrics | How to measure in Accoil |
User Retention Rates | Retention of power users over time |
Team Adoption Growth | Uplift in usage across the user’s team or org |
Advocacy Participation | Engagement in case studies or champion programs |