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Power User Recognition

Spotlight Your Top Users to Drive Broader Adoption

Julie Zehntner avatar
Written by Julie Zehntner
Updated over a week ago

Summary

Spotlight what’s working. This play identifies and rewards your most engaged users - turning them into champions, voices, and magnets for broader adoption.

Why this works

Accoil deepens loyalty by recognizing real contributions and turning users into advocates who boost team-wide engagement. It also surfaces valuable product insights from your most engaged users.

Goal

For the reader: Celebrate and retain top users through targeted recognition.

For the company: Fuel adoption and advocacy with high-impact champions.



Accoil Signal

(1) Primary signal

  • Engagement Trends = consistently high user activity over time

  • Feature Usage = strong adoption of advanced or premium features

(2) Additional insights (recommended filters):

  • User Role = admin or primary user

  • Account Characteristics = high-value accounts or strategic industries



Action steps

1. Identify Power Users

  • Use Accoil segments to pinpoint users with sustained engagement.

  • Filter for deep usage of premium or advanced features.

2. Acknowledge Their Contribution

  • Send personalized recognition via outreach.

  • Utilize connections to easily set up outreach campaigns.

3. Offer Rewards

  • Provide perks like early access, loyalty incentives, or public recognition.

4. Involve Them in Advocacy

  • Invite them to share feedback, speak in webinars, or participate in use case content.

  • Position them as internal or external champions.

5. Monitor Their Influence

  • Track whether their activity drives wider team adoption.

  • Customize Health Score to inform product updates or customer strategy according to your business goals.



Supporting metrics

Metrics

How to measure in Accoil

User Retention Rates

Retention of power users over time

Team Adoption Growth

Uplift in usage across the user’s team or org

Advocacy Participation

Engagement in case studies or champion programs



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