Summary
Not all power users are created equal. This play identifies and empowers those who drive the adoption curve—turning users into internal evangelists who accelerate decisions and expand reach.
Why this works
Champions unlock multi-user momentum
Trusted voices carry more influence than outreach alone
Builds stickiness and trust with minimal cost
Goal
(1) For the reader
Find your most impactful users and turn them into product ambassadors.
(2) For the company
Drives faster decisions, higher expansion rates, and stronger NPS.
Accoil Signal
Consistent weekly usage (4+ times or multi-workflow completion)
High Engagement Score
Strong adoption rate (majority of key features used)
(2) Additional insights ###
If traits are configured, then:
Role = Admin / Team Lead
Account size = Mid-to-large team
Industry = Peer-influenced buying cycles
Action steps
Identify Champions
Use Accoil to spot users driving consistent, meaningful activity
Cross-reference with adoption and engagement metrics
Tag as segments: admins, leads, strategic influencers
Build Direct Contact
Use connections to send insights to the tools your team uses
Reach out 1:1 with an acknowledgment of their impact
Offer to support their goals with priority success touches
Empower Them
Share advanced tools, insider access, exclusive training
Invite to advisory boards, feedback panels, or product previews
Leverage Their Voice
Ask for internal testimonials or public quotes
Offer light incentives for referrals or case studies
Track Influence
Monitor usage growth in the rest of their account
Tag new signups from referral pathways
Supporting metrics
Metrics | How to measure in Accoil |
Champion Identification Rate | % of accounts with 1+ champion identified |
Expansion Rate | % increase in seats or modules post-champion touchpoint |
Engagement Growth | Change in account engagement after champion contact |
Referral Impact | Leads or trials attributed to champion-sourced activity |