An Engagement Profile in Accoil defines your unique view of what good looks like — based on how users and accounts engage with your product. Each profile is a scoring model built around the specific behaviors, features, and milestones that matter for a particular group of users.
🎯 What Is an Engagement Profile?
A profile answers two core questions:
What does meaningful engagement look like for this group of users or accounts?
What are the key steps that define whether they’ve activated successfully?
To do this, each profile includes:
A scoring model — based on feature usage or event activity, with custom weighting
Activation criteria — clear steps users or accounts must complete to be considered “activated”
Filters — defining who the profile applies to (e.g. trial users, enterprise accounts)
All users/accounts within a profile share the same scoring logic and activation steps — ensuring consistent, focused measurement.
🧠 Why Use Multiple Profiles?
Different users engage with your product in different ways. One engagement model won’t fit all. With Accoil, you can create multiple profiles to reflect:
Different user types (buyers vs sellers, admins vs end users)
Different plans (self-serve vs enterprise)
Different stages of the customer journey (new trials, active customers, churn risks)
Different products (in multi-product setups)
This keeps engagement insights relevant and actionable, without overloading a single score with conflicting signals.
🔍 What Makes a Profile Unique?
Each profile has a unique definition of success, built from:
Component | Description |
Weighted Events | A tailored set of actions that signal value and engagement (e.g. created a dashboard, connected a data source) |
Activation Steps | Defined milestones for users or accounts — like completing onboarding or performing core actions |
User/Account Filters | Optional filters to limit the profile to specific segments (e.g. only trial users, only B2B accounts) |
Time Frame | The engagement window (1, 7, or 30 days) for evaluating activity |
All scoring and activation logic is applied consistently across everyone in the profile — giving you a focused view of health and engagement.
🌀 Lifecycle-Aware Measurement
Profiles give you the ability to define success at any stage of the user journey:
Early stage: Track onboarding completion and early engagement
Mid stage: Monitor deeper product usage and collaboration
Late stage: Watch for drop-offs or expansion behaviors
Because each profile is scoped to a specific group, you avoid mixing signals — letting each one reflect its audience cleanly.
✅ Summary
Concept | Meaning |
Engagement Profile | A scoring model that defines what good looks like for a specific group |
Scoring | Based on feature/event usage, with custom weights — shared across all users/accounts in the profile |
Activation | Profile-specific steps that define when a user or account is considered activated |
Use Case | Tailor engagement tracking across segments, lifecycle stages, or product lines |
👉 Continue with: Best Practices for Creating Scoring Profiles →