Summary
Events are the core signals that tell Accoil what your users are doing. Tracked at the user level and connected to accounts, they power everything from segmentation and scoring to activation modelling and feature usage insights
How this helps
Events provide visibility into user behavior
They power key product analytics features
Events tie user actions to account-level insights
What Are Events?
In Accoil, events are the individual actions that users take inside your product. They’re how Accoil understands what your users are doing—and are the foundation for analyzing engagement, activation, and adoption.
These actions could be as simple as viewing a page or as meaningful as running a report, creating a resource, or completing a workflow.
What Counts as an Event?
An event is any user-performed action that you choose to track from your product or system. These are often the key moments that show someone is interacting meaningfully with your product.
Some typical examples include:
A user signs up
A project is created or updated
A report is downloaded
A user invites a teammate
A workflow or integration is completed
These events are tracked through track() calls and flow into Accoil as behavioral data points. See developer docs to learn more
Users Perform Events — But Accounts Are the Anchor
All events are performed by users. However, because users in Accoil are always associated with an account, every event is also connected to that user’s account.
This account-level connection is critical: it allows you to analyze both individual behavior and account-wide engagement patterns using the same underlying event data.
Why Events Matter
Events are central to understanding how people use your product. Once tracked in Accoil, they allow you to:
Identify which users and accounts are actively engaging
Power behavioral segments for targeting and outreach
Define what activation looks like based on key actions
Feed into engagement scoring models for accounts and users
Without events, Accoil has no visibility into what your users are doing in-product.
How Events Work in Accoil
Events are captured using
track()calls from your product or through a connected CDP like Segment.Only users who trigger a scored event during a selected period (daily, weekly, or monthly) are considered Active Users in Accoil.
Since events are user-based but tied to accounts, account-level insights are built from the sum of individual user activity.
Where You’ll See Events in Accoil
Once events are being tracked, they show up across several key features in Accoil:
Area | How Events Are Used |
Features | Expand any feature to view the individual events contributing to its usage |
Segments | Filter users or accounts by specific events (e.g. “Has run a report in last 30 days”) |
Activation Models | Define what actions indicate progress toward activation (e.g. “Invited a user”) |
Scoring Profiles | Include key events to determine engagement scores for users or accounts |
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