Summary
These aren’t just free users, they’re free users getting value. This play surfaces accounts showing strong activation and engagement, signalling they’re ready to pay. You just need to ask.
Why this works
Zeroes in on accounts already using the product regularly
Activation + engagement combo = proven interest
Tailors outreach to readiness, not guesswork
Goal
(1) For the reader
Spot high-intent free users and guide them into paid plans.
(2) For the company
Boosts conversion from Freemium with minimal spend or waste.
Accoil Signal
(1) Primary signal
Account status = Freemium
High Engagement Score
High Activation Score
(2) Additional insights
Key workflow or milestone completed
Multiple active users
Usage nearing Freemium limits
Action steps
Build the List
Use Accoil segments and filters to segment Freemium users with:
High Engagement Score
High Activation
(Optional) Multiple users, core feature activity
Save as a dynamic list for auto-update
Conversion Campaign
Use connections to send insights to the tools your team uses
Email or in-app messaging that:
Recaps value already unlocked
Promotes benefits of paid tiers
Highlights usage limits they’re approaching
Optional Sales Follow-Up
Prioritize high-potential accounts for direct rep outreach
Pitch aligned to their behavior (e.g., “You’ve already done X—Premium unlocks Y”)
Use Light Incentives
Limited-time offers
Feature previews
Referral bonuses
Supporting metrics
Metrics | How to measure in Accoil |
Freemium-to-Paid Rate | % of flagged accounts that convert |
Activation Completion | % of Freemium users with high activation |
Capacity Limit Triggers | # of Freemium users nearing plan caps |
Feature Exploration Gaps | Premium features unused by high-engagement accounts |