Summary
Some users start slow—and stay slow. This play catches accounts with weak early engagement and proactively nudges them toward activation before the window closes.
Why this works
Detects churn risk before it becomes permanent
Aligns outreach with low-engagement patterns
Offers fast, relevant actions that reconnect users to value
Goal
(1) For the reader
Spot and support early customers with low engagement signals.
(2) For the company
Reduces early churn risk, boosts activation, and saves high-potential accounts from fading out.
Accoil Signal
(1) Primary signal
Engagement Score is low or trending down
Minimal product activity in first 7–14 days
(2) Additional insights
Activation incomplete
Few or no key feature interactions
High-value or strategic account status
Action steps
Filter for Engagement Score < threshold
7–14 days since signup
Use connections to send insights to the tools your team uses
Launch Intervention Campaigns
Low activation? → Offer onboarding support
Feature gaps? → Recommend use cases or templates
No recent activity? → Trigger reminder or incentive
Personalized Outreach
Tailor messaging based on what they haven’t done
Offer short 1:1 calls, walk-throughs, or use-case coaching
Provide Quick Wins
Share high-impact, unused features
Link to fast-start content, workflows, or ROI examples
Monitor Response
Engagement Score movement
New feature usage
Activation step progress
Supporting metrics
Metrics | How to measure in Accoil |
Engagement Recovery Rate | % with improved scores post-outreach |
Activation Completion | % who complete setup steps after engagement |
Churn Prevention Effect | Retention delta vs. non-contact control |
Quick Win Uptake | Feature usage triggered by campaign |