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Account Tab

Engaement Scoring

Simon Herd avatar
Written by Simon Herd
Updated this week

Summary

Describes how to compare engagement levels of accounts using Accoil Analytics's Accounts tab and key metrics.

How this helps

Facilitates a strategic approach to account management by highlighting engagement levels and active user data.

The Accounts tab enables you to compare the engagement level of your accounts. With the top-level metrics, you can view:

  • Active accounts

  • Average score

  • Average % of users active

You have the ability to filter the columns to customize your view.


​In the list, you can find all your accounts, ranked by their engagement scores, revealing:

  • the engagement score for each account

  • any changes from the previous scoring period

  • the activation score

  • the number of active users on that account (active = any user that has done any of your scored events during your engagement period)

  • the total users on that account (that have done ANY event during the last 90 days)

  • the percentage of active users (simply the number of active users divided by the number of total users)

  • the adoption rate

  • the raw score

You can also download and export your results as needed. Click to download.

Individual Account Views

From here you can view the details of any individual account (simply click on an account name) and see more detail about the users on that account.

Set up your Accoil Analytics account for Account-based engagement.

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