Summary
Provides an overview of the Account detail page in Accoil Analytics, highlighting engagement metrics and user activities.
How this helps
Deepens understanding of account engagement, offering granular insights into user behavior and feature adoption.
One of the most important views in Accoil Analytics is the Account detail view.
Account details
This is where you can dig into the details of the engagement of any specific account. Few things of note on this page:
Account traits
On the left side of the page, you will see a list of Account traits. Some of these traits, Accoil Analytics calculates for you, others you send to Accoil Analytics with your account data.
The traits that Accoil Analytics calculates are:
Active users on the account
Total users on the account
Last active: The last time anyone on the account was active
Tenure: Shows you how long this account has been with your business
Adoption - last X days: Percentage of scored events triggered by anyone in the account in your engagement period
Adoption all time: Percentage of scored events triggered by anyone in the account, ever
By clicking "Show more traits", you can see any other custom trait that you are sending to Accoil Analytics for your accounts.
Average score over time
The chart at the top of the page shows the average engagement of the account over time, adoption rate for last 7 days, account frequency and its weekly active users.
Hovering over the chart will reveal the selected tile's score of the account over time (average of all the user engagement scores on the account).
User list
You can also see the list of users on that particular account as well as some high-level metrics on their engagement.
Activity breakdown
This is where it gets incredibly powerful. For each account, you can see a breakdown of all the specific events the users on that account have triggered during a specific time period.
This allows you to finally answer the questions - what features is this account using? What are they actually doing?