In Accoil, Users and Accounts are the foundational objects that allow you to understand how people interact with your product. This structure powers segmentation, scoring, and insights across your workspace.
👤 What Is a User?
A User in Accoil represents an end user of your product — someone who signs in, takes actions, and interacts with your app in a meaningful way.
These are not your teammates or internal staff using Accoil
Instead, Users are your customers — the people whose behaviors you're analyzing to understand engagement, onboarding, and retention
Accoil recognizes a User based on:
A unique identifier (e.g. user ID or email)
Event activity (actions taken inside your product)
🕒 Active Users
A user is considered active in Accoil if they’ve triggered any event within the last 30 days.
This includes any type of event sent to Accoil — not just events marked for scoring or engagement tracking.
You can use this activity window to build dynamic segments, target re-engagement, or drive success conversations with real, recently active users.
🏢 What Is an Account?
An Account in Accoil typically represents a company, team, or organization that users belong to. In a B2B product, multiple users often share a single account.
Accounts are used to:
Group user activity together
Analyze behavior and engagement at the organization level
Measure things like account health, adoption, and activation
🕒 Active Accounts
An account is considered active if it has at least one user who has triggered any event in the last 30 days.
This allows you to understand:
Which accounts are currently engaged with your product
Where activity is dropping off
How usage trends vary across companies, not just individuals
💡 Summary
Concept | What It Represents | Considered Active When... |
User | An individual end user of your product | They trigger any event in the last 30 days |
Account | A company or team of users | At least one associated user triggers any event in the last 30 days |
Understanding how users and accounts are defined and tracked in Accoil helps you build more accurate engagement profiles, identify adoption trends, and act on meaningful activity data.