Summary
This play identifies consistent, non-advanced users who haven’t fully adopted the product. By targeting this overlooked group, product teams can uncover day-to-day usability issues and accessibility blockers that hinder deeper engagement.
Why this works
Surfaces friction from actual users, not just disengaged ones
Highlights patterns from people who rely on the product, but not deeply
Feeds into design and onboarding improvements with grounded insight
Goal
For the reader:
Uncover adoption blockers from consistent but lower-engaged users.
For the company:
Improve accessibility and usability for the broader user base.
Accoil Signal
(1) Primary signal
Adoption Score = below adoption threshold (e.g. under 60%, customizable by team or segment)
Engagement Score = below peak engagement range
Frequency = consistent but moderate
(2) Additional insights (optional)
Plan tier = standard or basic
Low interaction with power features
Action steps
Segment by low adoption and moderate engagement
Apply filters to remove admins or config-based activity (subject to trait configuration)
Save as a live feedback group for ongoing research
2. Leverage for Feedback
Invite to usability interviews or quick surveys
Introduce simplified features or interface tweaks
Use reactions to guide onboarding or help content improvements
3. Maximize Connections & Tailor Your Approach
Use friendly, lightweight outreach
Highlight how their perspective is critical to improving everyday UX
Offer incentives like early access or small perks for participating
4. Track + Iterate
Monitor whether usability changes shift adoption or retention
Compare which friction points are repeatable across plans or roles
Feed insights into product roadmap for feature rework or redesign
Supporting metrics
Metrics | How to measure in Accoil |
Retention Movement | Retention rate change after usability touchpoints |
Adoption Progression | Movement in score over time for targeted users |
Feature Gaps Identified | Features least used among this segment |