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Early Adopters: New feature feedback from power users

Gathering useful feedback

Julie Zehntner avatar
Written by Julie Zehntner
Updated over 2 weeks ago

Summary

This play surfaces users who are both highly engaged and actively using a new feature. These are your go-to testers, ideal for gathering early feedback, identifying improvement areas, and validating whether the feature fits real-world workflows.

Why is works

  • Ensures feedback comes from knowledgeable, context-aware users

  • Helps shape feature adoption strategy with real usage insight

  • Builds momentum by nurturing early advocates

Goal

For the reader:

Collect targeted feedback from early feature adopters
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For the company:

Refine product decisions based on actual usage, not assumptions
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Accoil Signal

(1) Primary signal

  • Account = Paid

  • Adoption Score = strong

  • Engagement Score = high

  • Frequent product use

  • Recent activity on new feature (multiple interactions)

(2) Additional insights (optional)

  • Role relevance: admin, manager, team lead

  • Usage matches feature intent (e.g., completed workflows)

  • Account fit = tier, size, or vertical aligns with feature goals


Action steps

  • Filter for users with meaningful usage of the new feature

  • Include frequency, recency, and engagement layer

  • Save as a live segment for tracking and re-use

2. Use Connections & Leverage for Feedback

  • Send interview, survey, or usability test invitations

  • Tailor prompts based on their usage or role

  • Include open-ended prompts for workflow context

3. Enable + Nurture

  • Share short tips, videos, or case studies to deepen usage

  • Highlight where others are finding value

  • Provide light-touch support to prevent drop-off

4. Close the Loop

  • Summarize insights internally

  • Adjust roadmap or onboarding where friction shows up

  • Thank contributors or invite into beta or advocacy tiers


Supporting metrics

Metrics

How to measure in Accoil

Feature Engagement

Ongoing usage of the new feature by early adopters

Feedback Participation

# of users engaging in feedback loops

Adoption Uplift

Change in Adoption Score post-campaign

Workflow Alignment

% of users using the feature as intended



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