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What is a Feed?

Understand how Accoil Feeds turn product and customer activity into a curated, real-time stream of meaningful updates for your team.

Simon Herd avatar
Written by Simon Herd
Updated over 2 weeks ago

Overview

The Accoil Feed is your personalized signal center — a digestible, curated stream of the most important customer and product activity happening across your SaaS product.

Instead of digging through dashboards or getting lost in real-time alerts, Feeds deliver a narrative-driven summary of recent changes. Each update appears as a card — a grouped, high-signal snapshot that helps you stay aware of meaningful movements in your users, accounts, and product.

Accoil's feed system showing a feed for Customer Success teams

📌 Where are Feeds?

  • Located in Profiles → Views → Feed

  • Also visible in the Dashboard (right-hand side panel) for quick access to recent changes.

Key Benefits

Traditional Tools

Feed

Static dashboards

Narrative-driven signal stream

Manual digging for changes

Time-aware cards auto-grouped by impact

Real-time alert fatigue

Curated, relevant updates only

Functional silos

Role-based, shareable feeds for Sales, CS, Product, and more


Delivery Channels

The Feed is asynchronous-first, designed to meet teams where they already work:

  • In-App (always available)

  • Slack (optional delivery to a public channel at 8AM daily/weekly)

  • 🔜 Email (coming soon!)

Slack messages are grouped by day or week into a headline post, with individual cards threaded underneath to avoid clutter and keep teams aligned.


Feed Cards

Each item in your feed is a card — a grouped summary of related changes.

Examples include:

  • “5 accounts hit full activation yesterday”

  • “3 users entered the Dormant segment this week”

  • “BetaCorp’s score dropped by 42 points”

Cards are dynamic, time-scoped, and clickable. They help teams prioritize what matters most, not sift through logs.


Who It’s For

Role

Common Signals

Customer Success

At-risk accounts, onboarding stalls, power users

Sales & AMs

Expansion readiness, reactivation, plan changes

Product Teams

Feature usage spikes, activation blockers

Marketing & Growth

Segment transitions, premium adoption, lifecycle triggers


Summary

The Feed is more than a product report — it’s the pulse of your customer base. Delivered where and when teams need it most, it helps:

  • 👀 Maintain awareness across teams

  • 🔍 Spot risk and opportunity earlier

  • 📣 Act quickly with the right context

  • 🤝 Stay aligned without meetings or dashboards

Whether you’re onboarding new users, closing a deal, or tracking adoption — the Feed ensures you’re never out of the loop.

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