Features provide a more human-readable view of product engagement, making it easier to measure adoption, model activation, and identify which areas of your product are driving value.
How This Helps
Makes raw event data more understandable and actionable
Helps teams track real usage of key product areas
Powers activation models, scoring profiles, and segmentation
Gives Product, Success, and Growth teams a shared language for adoption
What Are Features?
In Accoil, a Feature is a set of product events that collectively represent how a user interacts with a specific part of your product.
Think of a feature as the answer to: "Did the user actually use this part of the product?"
For example, a feature like “Used Reports” might combine multiple events such as:
report_createdreport_savedreport_editedreport_shared
By grouping these together, you get a single, unified view of whether a user engaged meaningfully with reporting.
What Counts as a Feature?
A feature in Accoil is:
Named and defined globally for your product (not per-profile)
Made up of one or more user events that represent a meaningful capability
Tracked and analyzed consistently across users, accounts, and time
Each event can only belong to one feature at a time, ensuring a clean and structured view of your product.
Why Features Matter
Features help you:
Measure product adoption in a way that reflects how users actually think and work
Create activation models based on real usage, not isolated clicks
Build segments of users who have or haven’t used key product areas
See engagement trends across different time periods or user types
Without Features, product analytics becomes fragmented — relying on raw events that are hard to interpret and act on.
Where You’ll See Features in Accoil
Area | How Features Are Used |
Feature Views | Track adoption trends across users or accounts for each feature |
Scoring Profiles | Include specific features to define engagement |
Activation Models | Define milestones like "Used Key Feature" as part of activation criteria |
Segments | Filter for users or accounts that did/didn’t use a given feature |
Feeds | See adoption changes and top users in your feeds. |