Feeds are designed to tell the story of what's changed — not just what is. They surface grouped insights based on real product usage, organized into cards and structured by timeframes to keep teams in sync without needing dashboards or manual checks.
This page explains what triggers cards, how time ranges work, and how cards stay accurate and relevant.
📦 What Triggers a Feed Card?
Cards are generated based on meaningful behavioral signals from your users and accounts. Each card groups related changes into a single, easy-to-scan summary.
Cards are powered by:
Score changes (e.g. engagement up/down)
Segment transitions (e.g. entered “Onboarded” or exited “Power Users”)
Trait changes (e.g. plan updated, region switched)
Behavioral events (e.g. used a feature for the first time)
Each card includes:
A plain-language summary (e.g. “3 users exited the Active segment”)
Contextual metadata (who, what changed, when)
Time-aware grouping so you’re not flooded with noise
🧠 Cards are created only when relevant changes occur — there’s no “empty filler.”
🕰️ Understanding Timeframes
Feeds are grouped into clear time-based buckets, helping you track changes as they unfold across days and weeks. These timeframes are dynamically generated based on the timezone configured for your product in Accoil — so all cards align with your team’s operating hours, not UTC.
Timeframe | What It Includes |
Yesterday | All changes between 12:00AM and 11:59PM yesterday, in your product’s timezone |
This Week (Default) | From 12:00AM on Monday to the current time today (includes changes from earlier today, up to the start of the current hour) |
Last Week | From 12:00AM Monday to 11:59PM Sunday of the previous week |
Two, Three, Four Weeks Ago | Weekly snapshots from earlier periods, grouped the same way as “Last Week” |
🧠 All timeframes respect your product's timezone setting, which can be configured under your workspace or profile settings in Accoil.
🔄 “This Week” updates hourly, so it always includes today’s activity.
🛑 “Today” is not available as a separate option, to avoid showing incomplete data due to daily processing cycles.
This time-aware design helps teams stay aligned with key changes, organized naturally around their local workweek.
🕓 When Are Cards Generated?
Cards are generated when the conditions for a signal are met (e.g. a user exits a segment or a score drops).
Each card includes a timestamp showing when it was created.
The card reflects what was true at the time of creation — even if your score model or segment logic changes later.
⚠️ For example: if your “Activation Score” logic changes tomorrow, cards from last week will still reflect the previous logic.
🔁 Backfill Behavior
When you add new cards to a feed, Accoil will attempt to backfill them with historical data — up to 4–5 weeks depending on the signal and your data availability.
Score changes: Up to 5 weeks
Segment entries/exits: Recent known changes
Trait updates: From when the trait started being tracked
📉 If you’ve just started sending data to Accoil, card history will begin from that point forward.
✅ Recap
Feeds surface changes, not static states
Cards group high-signal updates, keeping your feed noise-free
Timeframes provide clarity without manual digging
Cards reflect the data state at creation — even if scoring or segmentation changes afterward
Backfilling helps populate new feeds with recent historical activity
Feeds are your team’s async awareness layer — always focused on what just changed, and why it matters.