Summary
They’ve signed up, but haven’t tapped the core features yet. This play nudges new users to activate what matters most, accelerating their path to value and long-term success.
Why this works
Ensures early exposure to high-value product functionality
Reduces time-to-value and increases stickiness
Helps power users and admins build workflows quickly
Goal
(1) For the reader
Get customers to activate key features early in onboarding.
(2) For the company
Boosts engagement, retention, and product reliance from week one.
Accoil Signal
(1) Primary signal
Account in onboarding stage
Key features unactivated
Week 1–2 of lifecycle
(2) Additional insights
Account value tier
User role = Admin / power user
No interaction with core workflows yet
Action steps
Identify Feature Gaps
Use segments, filters and activation criteria to detect non-usage of priority features
Tag accounts based on plan type, industry, or role (if traits are configured)
Use connections to send insights to the tools your team uses
Create Activation Aids
Develop brief, focused tutorials
Push via email or in-app based on role + usage
Outreach Based on Gaps
Reference specific features not used
Explain ROI tied to their workflows
Share quick-start success examples
Offer Hands-On Help
Schedule live walkthroughs or group onboarding calls
Share time-saving use cases for their segment
Follow Up With Metrics
Track activation trends post-touch
Identify accounts still blocked and re-engage
Log activated feature use for future upsell paths
Supporting metrics
Metrics | How to measure in Accoil |
Feature Activation Rate | % of targeted users who activate a tracked feature |
Time-to-Feature | Days from signup to first feature use |
Usage Frequency Post-Activation | Avg. sessions or actions after feature is unlocked |
Retention of Activated | % retained after core feature usage |