Summary
Sometimes the best move is no move. This play surfaces trial accounts that are already dancing—fully activated, highly engaged, and likely to convert. No outreach needed. Just step aside, watch them win, and take notes for later.
Why this works
Avoids disrupting accounts on a natural conversion path
Frees up resources to focus on accounts that need support
Identifies future power users for advocacy or influence
Goal
(1) For the reader
Let high-performing trial users convert without interference.
(2) For the company
Boosts conversion efficiency while seeding future testimonials or referrals.
Accoil Signal
(1) Primary signal
Trial age > 7 days
Engagement Score = High
Activation Rate = Very high
2+ users actively involved
(2) Additional insights
Product-specific usage milestones (e.g., forms published, items listed)
High-output individual contributors or consultants
Accounts converting without prompts
Action steps
Segment Quiet Converters
Filter for trials with:
Full activation
High engagement
2+ users
Over 7 days active
Key workflows complete
Skip the Outreach
Don’t message these accounts
Let them self-convert based on current momentum
Flag Advocates Quietly
Look for influential users: consultants, reviewers, prior customers
Tag for testimonial, referral, or future upsell loop
Track Conversion Window
Observe time to conversion
Use this data to tune future onboarding or nudge timing
Supporting metrics
Metrics | How to measure in Accoil |
Natural Conversion Rate | % of fully activated trials converting without outreach |
Power User Identification | # of flagged top users per month |
User-Level Depth | Actions completed per user in self-converting accounts |
Conversion Timeline | Avg. time from full activation to paid |