Summary
Some accounts go quiet, others suddenly light up. This play spots sharp engagement jumps and triggers fast follow-up while the signal is fresh.
Why this works
Catches intent signals that might otherwise go unnoticed
Helps prioritize timely outreach
Aligns attention with where energy is actually happening
Goal
For the reader
Jump on engagement spikes to turn interest into meaningful next steps.
For the company
Activates timely conversations, shortens response lag, and lifts close rates.
Accoil Signal
(1) Primary signal
Account engagement increase > X% in 7 days
Or significant interaction with multiple features in a short window
(2) Additional insights ###
Red Hot or Spike-tagged segment
Active trial or customer in expansion window
Specific product module spiked
Action steps
Identify Spikes
Use score delta (e.g., +15 points in 7 days)
Highlight recent behaviors: login flurries, feature bursts
Investigate the Why
Check account activity timeline
See who’s active and what they’re exploring
Alert the Team
Use connections to send insights to the tools your team uses
Notify Customer Success Rep or Account Executive immediately
Prioritize accounts with upside potential
Follow Up With Context
Message based on what they did—not generic outreach
Offer strategic next step: demo, support, expansion CTA
Supporting metrics
Metrics | How to measure in Accoil |
Spike Detection Rate | # of spike-tagged accounts per period |
Follow-Up Speed | Avg. time from spike → outreach |
Conversion from Spikes | % of spike accounts leading to action (trial, upsell, meeting) |
Segment Retention | Retention of spike-based contacts after 30/60/90 days |