Connecting Accoil to Segment allows you to track and understand how users engage with your product—helping you boost adoption, improve retention, and drive customer success.
By sending product data through Segment, you can monitor key customer health metrics, including:
✅ Adoption – See how deeply accounts use your product.
✅ Activation – Track how well key users reach activation milestones.
✅ Retention – Identify signals that predict long-term engagement.
✅ Overall Engagement – Understand how users interact with your platform.
Best of all? You don’t need to manually organize or clean your data — Accoil does the heavy lifting.
Let’s walk through how to implement Segment and start sending data to Accoil.
1. Getting Started with Segment
Already have a Segment account and workspace? Skip to Step 2.
To get started, you’ll need to create a Segment account and workspace.
Follow Segment’s official setup guide to set up your account.
Once your Segment workspace is ready, follow these steps to send product event data to Accoil:
Step 1: Create a Source
In your Segment workspace, create a new source to collect event data from your app. This can be from a server-side application or a cloud-based platform.
Step 2: Install Segment’s Tracking Library
Install the appropriate Segment tracking library for your SaaS application.
Find installation instructions for different platforms here.
Step 3: Connect to Accoil Analytics
Go to the Destinations tab in Segment.
Search for "Accoil Analytics" and select it as a destination.
Follow the setup prompts to complete the connection.
For technical details, check out Segment’s destination setup guide.
2. Key Events to Track
Accoil automatically processes the data you send, but tracking the right events ensures meaningful insights for your Customer Success team.
Event Category | Why It Matters | Example Events |
User Adoption | Tracks how new users engage with your product. |
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User Activation | Identifies key actions that indicate users are finding value. |
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User Retention | Measures ongoing engagement and renewal behavior. |
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Overall Engagement | Captures general user interactions. |
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Want to ensure you’re tracking the right data? Check Segment’s Spec Overview for more details.
3. Ensure Successful Data Flow
Once you’ve set up your event tracking, it’s crucial to verify that data is flowing correctly into Accoil.
Step 1: Test Events in Segment
Use Segment’s debugger to monitor event traffic.
Confirm that events are being captured in real time.
Step 2: Verify in Accoil Analytics
Log into Accoil Analytics and check if the events appear in your dashboard.
If data isn’t displaying correctly, double-check your Segment setup or contact Accoil Support.
Step 3: Validate Data Accuracy
Ensure metrics like adoption, activation, and retention match your expectations.
If adjustments are needed, Segment’s data transformation tools can help refine what is sent to Accoil.
For troubleshooting, refer to Segment’s Guide to Data Validation.
4. Additional Resources
Need more help? These resources will guide you through every step:
Need hands-on assistance? Our support team is here to help!
5. Start Tracking Your Customer Success Data Today
By following this guide, your product event data should now be flowing into Accoil.
Log into your Accoil account to start analyzing customer engagement, retention trends, and activation signals.
Excited to see your data in action? Log in to Segment and start your connection today!
Want to try Accoil without connecting data? Visit Accoil.com and click "Try a Live Demo" or create your demo login here.
Final Takeaways: Optimize Your Customer Health Strategy
Ensure smooth onboarding by tracking adoption and activation metrics
Proactively reduce churn with real-time retention signals.
Use customer engagement insights to refine user journeys.
Leverage Segment + Accoil for seamless, data-driven customer success.
Start tracking customer health insights today!