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What do those emojis next to a user's score change rate mean?
What do those emojis next to a user's score change rate mean?
Simon Herd avatar
Written by Simon Herd
Updated this week

Summary

Explains the significance of emojis in Accoil Analytics, indicating significant changes in user engagement scores.Those emojis help to highlight users who are trending significantly in either direction (up or down).

How this helps

Simplifies the identification of engagement trends, enabling quick adjustments to user engagement strategies.


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We calculate the change by comparing a user's current score with his/her score in the previous engagement period (so if you selected a 7-day engagement period when setting up your score, we compare a user's current score with his/her score 7-days prior).
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We then highlight (through the magic of Emojis), those users whose score trend has increased or decreased significantly:

πŸ”₯ = Score increase of 10 or more points
❄️ = Score decrease of 10 or more points

🚨 = Recently inactive


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