Summary
Explains the process and benefits of creating multiple scoring profiles in Accoil Analytics for different user groups.
How this helps
Allows for nuanced engagement analysis across various user segments, enhancing strategic focus.
Creating an engagement Profile in Accoil Analytics is an incredibly powerful way to assess user engagement. But at times "engagement" can and should be defined differently for different groups of users. Often, not all your users should be assessed the same.
This is why Accoil Analytics allows you to create multiple profiles in your account. With these different profiles you can, for example:
create one score for trial users and another score for paid users; or
one score for users that are in an onboarding phase and another score for mature users; or
one score for Admin-level users and another for Team Member-level users; or
use for different teams etc
How to create multiple Profiles
Creating multiple scoring profiles is really a two-step process:
Creating your profile
Filtering users that should be included in that scoring model (this is optional, but important for most use cases)
Creating your scoring profile
This is the easy part. You can see how to create an Accoil Analytics scoring model here.
Filtering users to include in the scoring profile
If you are creating multiple scoring profiles, it is very likely that you only want to apply each scoring model to a subset of your users (ie - trial users, paid users, etc).
You can target a profile to a specific group of users by using the Filtering functionality in the Filter feature when creating your score. By default, you will be applying this score to all your users.
You have multiple filters to choose from:
You can also apply to only some users. To create a filter, simple select "Any" and add your filtering criteria.
If you create a filter for a scoring profile, Accoil Analytics will only score those users who meet the scoring criteria and you will only see that subset of your users everywhere you navigate in Accoil Analytics while that scoring profile is selected.
Switching between Profiles
Once you have multiple scoring profiles set up, you can switch between each here:
When you switch your Profile, you will view your entire Accoil Analytics account through the lens of that profile.
NOTE: This is a feature for more advanced Accoil Analytics users, so we definitely recommend when getting started with Accoil Analytics, you should focus on creating a single scoring profile (walk before running).