Summary
Details the calculation and significance of the Frequency metric in Accoil Analytics, measuring user or account activity.
How this helps
Offers insights into how often users engage with the product, helping identify patterns and opportunities for engagement.
One of the metrics that Accoil Analytics tracks for every one of your users and accounts is Frequency.
Frequency is a measure of HOW OFTEN a user or an account is using your product.
We measure Frequency over the timeframe set in your scoring profile:
For users, Frequency is a measure of how many days over your scoring period that user was active (triggered any of your scored events). For example, a Frequency of 3 means that a user was active 3 out of the last X days (based on your scoring profile setting).
For accounts, Frequency is a measure of how many days over your scoring period that ANY user on the account was active (triggered any of your scored events). For example, a Frequency of 5 for an account means that any one of the users on that account was active 5 out of the last X days (based on your scoring profile setting).
Frequency over time
On each user and account detail page, you will find an over-time chart for Frequency.
This shows you if a user/account's Frequency is increasing or decreasing over-time. Every data point on the chart measures the Frequency for the previous X days (based on your scoring profile setting).
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