Summary
These are leads showing genuine product interest through repeated logins and early feature interaction. This play helps identify and activate those prospects before their intent fades.
Why this works
Focuses on product-based signals, not superficial metrics
Surfaces leads engaging with actual workflows
Aligns sales efforts with early usage behavior
Goal
(1) For the reader
Engage leads showing early signs of interest and usage before momentum is lost.
(2) For the company
Convert more qualified leads into trials or direct sales conversations using real engagement signals.
Accoil Signal
(1) Primary signal
Engagement Score = moderate and rising
3+ return visits or sessions in past 7 days
Interaction with 1–2 core features (e.g., dashboard config, template selection)
(2) Additional insights
Team member invites sent
Setup steps initiated but not completed
Matched to a target vertical or ICP (ideal customer profile)
Action steps
Identify Warm Leads
Repeated product visits
Multiple interactions
Layer optional filters like company size or industry tags (if attributes are configured).
Save dynamic segment for daily review
Tailor First Touches
Highlight the features already explored
Reference use cases or challenges they’re likely exploring
Keep tone helpful, not hard-sell
Offer Value-First Content
Case studies from their vertical
ROI benchmarks or comparison sheets
Personalized invite to demo or trial
Track and Respond
Use connections to send insights to the tools your team uses
Use activity insights to spot interest spikes
Accelerate follow-up when signals rise
Pause or redirect if engagement cools
Supporting metrics
Metrics | How to measure in Accoil |
Engagement Progression | % of warm leads advancing to trial or call |
Conversion Rate | Warm leads converting to paying customers |
Time-to-Engagement | Average time between identification and first reply |
Follow-Up Trigger Rate | % of warm leads flagged for higher engagement post-touch |