💡 Do these questions sound familiar?
Accoil helps you answer them…
How can I tell if my users are truly getting value from my product?
What signs indicate that a customer might churn?
How can I proactively improve customer health and retention?
Are there tools that help me track and boost customer health?
How often should I check in on customer health metrics?
What should I do if my customer health scores are lower than expected?
Can I customize how I track customer health to fit my product?
How do I keep my team focused on improving customer health?
In a nutshell
Customer health reflects how engaged and satisfied your users are with your product. It helps you see who’s thriving and who might be at risk of leaving. Accoil makes it easy to track and improve customer health, so you can take action before churn happens.
Why this matters
Customer health isn’t just a number—it’s a clear indicator of whether your users see ongoing value in your product. Strong customer health means lower churn, happier customers, and better growth. By keeping an eye on it, you can step in at the right moment to retain users and strengthen relationships.
Who benefits?
Accoil provides valuable insights for different teams, helping them stay focused and take action:
Team | How this helps |
Product Team | Understand feature adoption and improve usability. |
Marketing Team | Identify engaged users for targeted campaigns. |
Sales Team | Spot upsell opportunities and prevent churn. |
Customer Success | Proactively support at-risk users. |
Development Team | Prioritize fixes and improvements based on real usage. |
Operations Team | Allocate resources where they have the most impact. |
Key Steps
Here’s how to effectively use Accoil to track and improve customer health:
1️⃣ Define Your Customer Health Metrics
Decide what healthy engagement looks like—logins, feature usage, time spent, or custom actions.
2️⃣ Set Up Your Customer Health Score
Use Accoil to assign weights to key actions and build a scoring model that highlights engaged vs. at-risk users.
Need help setting up your profile? Read here
3️⃣ Train Your Team on Accoil
Run short sessions to ensure your teams know how to use Accoil insights effectively.
Explore best practices here
4️⃣ Integrate Insights Into Daily Workflows
Use customer health scores to guide product updates, marketing strategies, sales outreach, and support efforts.
5️⃣ Sync Accoil with Your Tools
Connect Accoil to Slack, HubSpot, or Intercom to keep insights flowing where your team works.
Learn more about integrations
6️⃣ Monitor & Iterate
Regularly check customer health scores and adjust your strategies to keep users engaged.
What to do next
Team | Actions |
Product Team | Identify top-used features, prioritize improvements, and respond to user behavior. |
Marketing Team | Target messaging to engaged users and adjust strategies based on customer health data. |
Sales Team | Focus on warm leads, personalize outreach, and flag potential churn risks. |
Customer Success | Check in with at-risk users early, tailor onboarding, and offer proactive support. |
Development Team | Optimize high-use features and fix issues impacting customer experience. |
Operations Team | Plan resource allocation based on real engagement trends. |
Heads Up!
✅ Stay flexible: Adjust your customer health model as you gather more insights.
✅ Encourage collaboration: Share key findings across teams for a unified approach.
✅ Keep the user at the center: Use data to enhance the experience, remove friction, and create value.
By focusing on customer health, you’ll create a stronger, more valuable product that keeps users engaged and reduces churn.