Summary
Details the calculation and importance of Tenure in Accoil Analytics for assessing user/account engagement.
How this helps
Offers insights into user or account longevity, enabling targeted engagement strategies based on lifecycle stages.
The Tenure of a user or an account is an essential data point when assessing product engagement.
Tenure is the answer to the question: How long has this user and/or account been with us?
In Accoil Analytics, Tenure is a trait we hold dear. On any user or account detail page, you can view Tenure, but more importantly, Tenure is a trait you can use to segment your users and/or accounts.
How does Accoil Analytics calculate Tenure?
We use the standard createdAt trait to calculate Tenure. This is a trait you can pass at the user as well as at the account level (using Segment's Group call). The calculation is pretty simple:
For user tenure, we simply subtract the createdAt date from TODAY.
For account tenure, we look first for a createdAt trait on the Group-level. If one does not exist, we look for the createdAt trait for the users on that account and subtract the earliest data from TODAY. This calculation takes a bit longer, so using createdAt at the Group level is definitely recommended.
Note: If you are not using the createdAt trait for users or accounts, we will not be able to calculate Tenure in Accoil Analytics.