Summary
Early wins deserve recognition. This play identifies users who’ve hit activation milestones, celebrates their progress, and nudges them toward deeper feature use when they’re most excited to grow.
Why this works
Leverages motivation from early success
Encourages users to keep exploring
Reinforces adoption behaviors with well-timed nudges
Goal
(1) For the reader
Celebrate progress to build momentum and steer users toward advanced usage.
(2) For the company
Drives activation depth and long-term engagement through positive reinforcement.
Accoil Signal
(1) Primary signal
Account in onboarding
Activation milestone(s) achieved
Within first 30 days
(2) Additional insights
Role = Admin or high-frequency user
Strategic account or upsell segment
Clear next-step opportunity available
Action steps
Identify Win Accounts
Use activation and engagement scoring milestone tracking
Layer in account value, role type, or timeline if needed (dependent on configured traits)
Send Positive Reinforcement
Use celebratory language: “You’re making progress”
Include specifics: “You’ve completed setup—what’s next?”
Recommend What’s Next
Suggest a key feature, integration, or advanced workflow
Share guides or short tutorials to get them there faster
Offer checklists or examples of other successful users
Add Light Incentives
Unlock premium content or trial extensions
Give milestone badges or achievement icons
(Optional) include account-specific reward path
Monitor Response + Loop
Track follow-up actions: who takes the next step
Re-target non-movers with a second nudge
Share results internally to inform onboarding improvements
Supporting metrics
Metrics | How to measure in Accoil |
Milestone Progression Rate | % of accounts moving to deeper usage post-message |
Engagement Uptick | Increase in usage post-celebration |
Reward Redemption | # of users engaging with bonus features or incentives |
Retention of Celebrated Users | % retained from this quick wins campaign |