Summary
These trials have gone cold—but they’re not gone. With targeted support, urgency, and the right nudge, they can still convert. This play is all about recovery before expiry.
Why this works
Surfaces dormant accounts before they expire unnoticed
Offers timely support and value reminders
Revives deals that would otherwise quietly churn
Goal
(1) For the reader
Restart stalled trials and open a second window for conversion.
(2) For the company
Improves trial win rate by reclaiming lost intent.
Accoil Signal
(1) Primary signal
Trial status
Low Activation Progress
There’s engagement drop-off
Low Engagement Score
(2) Additional insights
Abandoned feature use (started but didn’t complete)
High-value trial tier
Lifecycle window: nearing end of trial
Action steps
Filter trials with low scores, low activity, and stalled setup
Tag high-value accounts for priority outreach
Design Reactivation Messaging
Highlight unused value or progress still possible
Reference what they’ve done (or not)
Emphasize trial days remaining
Offer Assistance
Surface relevant tutorials or templates
Propose a Customer Success Manager call or onboarding session
Unblock feature gaps
Add Incentives
Trial extension
Setup support
Fast-track onboarding or consult
Monitor Progress
Watch for login, setup, or feature activity
Follow up with next step based on what reactivates
Supporting metrics
Metrics | How to measure in Accoil |
Reactivation Rate | % of inactive trials who return to activity |
Trial-to-Paid (Recovered) | % of reactivated trials that convert |
Post-Reactivation Engagement | Activity and setup progress after outreach |
Recovery ROI | Revenue from converted dormant accounts |